The Citadel’s updated athletics brand reflecting tenacity and grit to be implemented over time

There should be consistency in the branding of The Citadel athletic teams. That was the one, overriding message conveyed by Bulldogs lovers participating in a series of 22 information sessions as the college considered how to refresh the athletics brand. More than 300 stakeholders, ranging from current and former cadet-athletes to donors and alumni, confirmed the belief that the visual identity of athletics had become lost in a sea of inconsistent images and colors, as well as other bulldogs.